Yes, but it’s going to take some work.
Over the years, search engine optimisation (SEO) has developed an unwanted reputation as the 'dark arts' of internet marketing. A handful of shady marketers have engaged in corner cutting SEO techniques that have sullied the waters for the entire industry.
When done correctly, SEO should be the most powerful weapon in your digital marketing arsenal.
SEO is (and will remain through all of Google’s algorithm updates) essential to the user experience. Good SEO allows users to find, interact with, and absorb high-quality content at a greater rate than ever before.
If SEO hasn’t worked in the past, chances are something has gone wrong along the way. Here’s what might have happened:
- You worked with an Amateur – It can be almost impossible to distinguish between a good salesman and an SEO professional who knows their s&^t. We’ve seen numerous clients who have been ripped off by an individual or reputable organisation who claims to know how to “hack the algorithm”.
- You were given unrealistic expectations – If someone claims that they can put you on page 1 of Google for lucrative keywords for $499 a month, run, run very far away. We set ambitious, but realistic goals for your SEO campaign.
- You didn’t fully commit – If you think SEO is expensive, you should try Google AdWords. Google’s ad revenue eclipsed $100-billion USD in 2018. You know why? Because SEO is hard. Google is making SEO more difficult than ever, which means that in order to get results, you need to commit to the process. Getting to page 1 of Google isn’t free or easy, but it is definitely worth it.