Google Penalty Removal

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What is Penalty Recovery?

First, let’s start by talking about a Google Penalty. It’s usually a drop in your organic search rankings in Google, resulting from an update to the Google algorithms and/or a manual action put forward by a Google employee.

For other SEO topics see our search engine optimization main services page.

If you receive a penalty notice or your sites drop in traffic not to worry, many of the biggest websites on the Internet have been hit by them including the BBC.

In any case, if you get a Google penalty, it’s one of the following …

Two Types of Google Penalties

  1. Manual action– this comes from Google’s very own spam team and also volunteers that report to Google. Now to see if you were given a manual penalty, go to the Google Webmaster Tools for your website and check in the notification section and notice if you have any messages regarding “unnatural links” or similar messages.
  2. Algorithmic action– this is harder to determine because it’s automatic. And you must match the day when you lost traffic with the day an update happened in Google’s algorithm change history there are several tools for this one being penguin tool ( Even with this tool a lot of sleuthing and analysis is required, which Alex’s Penalty Recovery expertise will be needed.

According to the former head of webspam Matt Cutts, more than 400,000 manual actions are taken by Google every month. And that’s not counting the thousands and thousands of websites penalized by algorithmic actions, based on updates like Penguin and Panda.

Now …

What can cause a Google penalty?

  • Too many reciprocal links. Exchanging links with other website owners used to be a brilliant marketing tactic … until website owners started overdoing it. Now Google may see too many of these sorts of link as manipulation, especially if websites outside your industry are linking to you.
  • Duplicate content. This is an obvious thing, but any content on your website that duplicates content on another is disapproved of by Google. And it could get you penalized so rule in SEO is this: Publish unique and quality content and you won’t get in trouble.
  • Bad sitemap data. Google uses the XML sitemap on your website to make sense of its site architecture. You must be certain that your sitemap is continuously updated and crawlable by Google. Otherwise can hurt your website.
  • Too many keywords. There are many “rules” for keyword density on website pages, but none have been absolutely proven. One fact is clear, though: an overdose of the same keyword too many times on a page can be a red flag to Google.
  • Hidden links. Make sure that the robots and visitors can see your links otherwise Google’s suspicious sensors go nuts. Never create links the same colour as the background of a web page, for example, even if your intentions are good.
  • Broken external links. If the links on your website are not up-to-date, Google will assume you don’t care about the user experience. Always check your links regularly and remove or repair the broken ones.
  • Slow site speed. If your website loads at snail’s pace, people will get frustrated. Google knows this, because they measure this metric (especially time to the first byte). There are a number of factors that can slow down your website, this can be a complex problem to repair by yourself and so Alex can help improve this.
  • Txt errors. The robots.txt file is used to show Google and the search engines which parts of your website you don’t want to show up in their index. While you may have many reasons to prohibit web pages from Google and other search engines if this is the case do so cautiously. Extreme blocking may lead to a penalty.
  • 301 Redirects. If you’ve been hit with a penalty on your website, using a 301 redirect to re-route the traffic can simply transfer the penalty to a new location. And that penalty may stick around, long after you remove the redirect.
  • Error codes. Google wants to deliver an exceptional experience to searchers. However errors like 404s will displease searchers and they wot stick around and this can cause your bounce rate to increase, so clean up your errors.
  • Overdoing SEO. Google likes natural written content. And they no if you’re trying too hard to “out SEO” other your competitors. It may seem counter-intuitive, but unless you’re an SEO professional who stays current on Google rules every day, you should focus on publishing good quality natural content.
  • Malevolent backlinks. Unfortunately, nothing can stop scumbag or ruthless competitors from setting up malicious spammy backlinks that get your website penalized. Observation is the best protection for this and regularly monitoring your backlinks using Google Webmaster Tools and other tools like ahrefs and SEM rush.
  • Targeted keywords. Google monitors the keywords found on low-quality, spammy sites. “Viagra” and “payday loans” are examples of the keywords that they check and may get you penalized if they show up too much on your website. If you operate in an industry that’s filled with spam, you should be extra careful.


How can you recover from the Google penalty?

The best news is that if your site does get a penalty it’s definitely not the end of the world. Alex can recover websites easily and reclaim all the lost traffic and rankings with 12 years of experience doing such things.

With Alex’s experience, whether you’ve been penalized with a manual or algorithmic action, more than 95% of penalties are caused by bad juju linking to your website.

Now this means you should consistently analyze your backlink profile and find which links may be causing the issue however it is a little more complicated that is why you're looking for help?

It’s actually a simple 3-step process: identify toxic links, try to get rid of them, and disavow the outstanding links. It can take time. And continuous effort. But you really don’t have any choice, if you want to reclaim your rankings.

Now, here’s exactly how to recover your rankings …

Step 1: Identify bad links

Head over to Google Webmaster Tools and download all of the backlinks to your website. Google will export them in a spreadsheet (CSV) format.

When your identifying toxic backlinks, you usually have to check them one at a time. However, there are ways to arrange them by “value” and save time. Here are signs of low-quality, bad backlinks:

  • Websites not included in the Google index. This usually means they were penalized and banned from the search results
  • Websites with a DA (domain authority) below 10 or 20 (Google Webmaster Tools can give you this data)
  • Other signs of bad backlinks: gambling or pornography websites; blogs with auto-approved comments or spammy articles; websites with too many external links (aka link farms).

Next, after identifying all the bad backlinks to your website, you must …

Step 2: Try to remove bad links

Find contact details for each website with a bad backlink to you. It can be as simple as looking for the “About us” or “Contact” web page. If those pages are missing, try searching for the domain at to find their Administrative Contact Email.

Then, send each website a friendly email request to remove the links to your website. You can expect any of the following results: your link is removed (Wicked!); your email is ignored or they ask for money in return to remove the link (Naughty people!).

Step 3: Disavow bad links

For any outstanding backlinks that you can’t remove, you can use the disavow tool in Google to remove them. When you do this, it tells Google that you don’t want these links so they don’t take them into account when they analyze your site for ranking positions.

Call AMW Digital now for google penalty recovery services information on 01992 352196.

In Google Webmaster Tools, that option looks like this:

Once you’ve taken your recovery actions, file a reconsideration request with Google. It often happens that requests are rejected several times before being accepted, especially if you’re new to the process. You either have to be patient or work with a pro to expedite the process.

The Bad News About Penalty Recovery (eek)

While this can be a simple process to regain your website’s search engine rankings, it is not straightforward. And if you don’t know what you’re undertaking, the process can drag on for many months(boring!).

One reason why? There may be multiple penalties that have hit your site and identifying and removing those penalties can be tiring, because Google doesn’t give you a number or tech support to help with this – so they will never tell you what went wrong. That means fixing your website is NOT an overnight process.

But help is here. AMW Digital’s Penalty Recovery service is designed to find out exactly what went wrong, then fix it. So you get your website traffic – and your business – back to where it was.

Our 3-Step Process To Penalty Recovery

Step 1: Diagnose. First I will figure out what went wrong. Was it caused by external issues, like too many “ominous” backlinks to your site? Or was it internal, like duplicate webpage content? Or even both?

Step 2: Create a Recovery Plan. Once I know why your website was slapped with a penalty, I will create a Recovery Plan to fix it. There’s no guesswork – the plan is thorough and complete, thanks to my proprietary software.

Step 3: Execute the Plan. We then go to work removing your Google penalty.

None of this is automated – that’s what can get you in trouble in the first place. Instead, we will manually delete or disavow “unnatural” links to your web site. Or we take care of content removal and repair. Every plan is different and requires a close partnership with your business team over several months.

But the effort is defiantly worth it when you get your traffic and rankings back!

In the end, whether it’s due to bad backlinks to your website or a malicious third party has used negative SEO against you, you can recover from a Google penalty. Websites like yours have recovered before and are recovering now. We know because we do it all the time …

Now take the next step. Contact me with the form below and we can have a chat about the issues you are having and we can arrange a meeting.

For Google, Penalty Recovery Services call AMW Digital on 01992 352196

Frequently Asked Questions

What is SEO?

Search Engine Optimisation or SEO is the process of creating, designing and implementing strategies that are going to increase the visibility of your website in the search engine results pages (SERPs). All major search engines such as Google, Yahoo and Bing have primary search results (organic results) that are ranked by what the search engine deems to be the most relevant content for the user.

SEO is one of the most effective ways to increase organic traffic and provide free, unlimited exposure for your website based on user search. SEO comprises of both technical and creative elements that can be optimised to improve organic search rankings, drive traffic and increase SERP visibility.

Local SEO is much the same as normal Search Engine Optimisation, only with an added emphasis on the geographical component. A website gives you the opportunity to target international audiences, but for most businesses, your target audience is probably located in the same city as you are.

If you have a local business like a shop or an office, local SEO allows people to find you in real life. Even if you’re not actively trying to get visitors to visit a physical location, you can still target an audience that is located in the same geographical area as you.

Instead of trying to rank for general search terms related to your business, Local SEO puts an emphasis on ranking for search terms that drive local traffic directly to your business. You need to optimise your content for the city or area where your potential customers are located.

Yes, but it’s going to take some work.

Over the years, search engine optimisation (SEO) has developed an unwanted reputation as the 'dark arts' of internet marketing. A handful of shady marketers have engaged in corner cutting SEO techniques that have sullied the waters for the entire industry.

When done correctly, SEO should be the most powerful weapon in your digital marketing arsenal.

SEO is (and will remain through all of Google’s algorithm updates) essential to the user experience. Good SEO allows users to find, interact with, and absorb high-quality content at a greater rate than ever before.

If SEO hasn’t worked in the past, chances are something has gone wrong along the way. Here’s what might have happened:

  1. You worked with an Amateur – It can be almost impossible to distinguish between a good salesman and an SEO professional who knows their s&^t. We’ve seen numerous clients who have been ripped off by an individual or reputable organisation who claims to know how to “hack the algorithm”.
  2. You were given unrealistic expectations – If someone claims that they can put you on page 1 of Google for lucrative keywords for $499 a month, run, run very far away. We set ambitious, but realistic goals for your SEO campaign.
  3. You didn’t fully commit – If you think SEO is expensive, you should try Google AdWords. Google’s ad revenue eclipsed $100-billion USD in 2018. You know why? Because SEO is hard. Google is making SEO more difficult than ever, which means that in order to get results, you need to commit to the process. Getting to page 1 of Google isn’t free or easy, but it is definitely worth it.

There’s no exact formula. SEO depends on a myriad of factors which means that each case is different.

A large website with a good foundation and plenty of links may see results in a matter of days, while a smaller or newly established website may have to wait a few months. SEO is an ongoing process. Investing in SEO is investing in your long term success and sustainability as a business.

We use market leading SEO tracking software and Google reports to track changes to your rankings every 24 hours. We’ll analyse changes and trends in your Google Search Console to make necessary tweaks to your campaign along the way. Ongoing monitoring and reporting is standard with all of our SEO packages.

We can send reports every 24 hours, 7 days or 30 days at your choosing. Naturally, your rankings will fluctuate every single day. We recommend waiting for a monthly report before making any tweaks to your SEO campaign.

Asking how much SEO costs is a lot like asking how much a holiday costs – it varies depending on where you want to go. It can be tempting to look at SEO as a cost outlay, but you need to think of it as an investment. By increasing your web traffic, you are setting your business up to receive more inquiries, more leads and more sales.

The biggest reason why SEO campaigns fail is that an agency or individual fails to understand the full scope of work required to achieve great results. If you’re interested in working with us, we’ll do a Free SEO Analysis and let you know what needs to be done to increase your traffic and grow your business.

Be very wary of anyone who offers a flat rate SEO package on their website. It’s like advertising bricklaying services without knowing what you’re building.

We use Google Analytics to measure the return on investment (ROI) of your SEO campaign. We will utilise the information aggregated from Google Analytics to report patterns in traffic, non-branded organic traffic, and increases to organic revenue based around predetermined conversion goals and KPI’s.

Yes. We use 100% white hat SEO tactics to ensure that your website will continue to grow as Google’s (and other search engines) continue to change, develop, and evolve.

Getting started is simple. Depending on our current load, we can have your SEO campaign up and running in a matter of weeks. We’ll give you a realistic time from on when we can start your SEO campaign and when you can expect to see the fruits of our labour.

"Extrabit is my go-to Google Ads agency for a lot of reasons. Most importantly, working with Extrabit doesn't feel like working with an agency but more like an extension of our team.

I love how they never stick with what works but are always innovating and trying new things. And this has definitely brought us success. I wouldn't trust anyone else with our campaigns."

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Merily Leis

Head of Marketing at Klaus

We choose to focus on one thing and do it well. Deep expertise matters.

About ExtraBit


We are a small team of SEO enthusiasts with a combined experience of over 4 decades in the digital space. Having worked for years in a number of ‘All Service’ digital agencies we realised that SEO is a different beast altogether and in order to deliver quick and outstanding results we had to provide dedicated SEO services. That’s when Extrabit Digital was formed in 2017.

We specialise in national and local SEO with a track record of outstanding results. As a commitment to our clients and to be true to our values, we only work with businesses that have great potential for organic growth on Google search. We are able to work this out in our initial FREE SEO audit. This turns out to be a win-win for both parties.

When working with us you can rest assured that a senior SEO specialist will work on your SEO strategy and implementation. We won’t be training juniors and interns on your dime! So no more lackluster results and wasted months!

If you are struggling with Google rankings and believe you offer outstanding products and services, then book your free audit with us now!

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